1-650-394-6950
Steven Shapiro
Founder, Growth Marketing Consultant
ABOUT
Steven Shapiro is a recognized Marketing leader with over two decades experience driving incremental revenue through award-winning products, customer-centric engagements, and leading global transformational business strategies resulting in net new deals, improved share-of-wallet, retention, and customer loyalty.
His highly diverse background includes experience and expertise across eCommerce, Digital, Product Management, and Marketing in B2B and B2C markets with an emphasis on SaaS and subscription business models. He has built world-class, high-performing teams at prominent global brands including Informatica, VMware, Symantec and Norton, McAfee, and Hewlett-Packard.
Steven holds an eCommerce patent, a B.S. in Chemical Engineering from San Jose State University, and an MBA from Santa Clara University.
PROJECT EXAMPLES
The following are a few examples of client engagements:
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Identify and execute proof-of-concept “Next Best Action” pilots that deliver higher quality leads at dramatically reduced costs
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Audit Marketing-to-Sales processes and solve complex lead management impediments
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Identify gaps in Marketing and Sales Automation Data and Tech stack to deliver quality pipeline at scale
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Audit and identify organization requirements to eliminate redundancies, functional gaps, and drive efficiency
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Identify gaps to deliver best-in-class omni-channel Campaigns that tell compelling stories across the entire buying team
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Audit and define organization changes required to efficiently deliver quality leads through the buying cycle
VISION
Over the past few decades with the advent of Marketing Automation, Digital engagements, and highly personalized content, B2C organizations have learned to build deep relationships with their customers. The democratization of Marketing technology and proliferation of personal data has enabled them to deliver increasingly personalized messages that are tailored to the Consumers specific needs at that moment. In short, Consumers have learned to expect deeply personalized messages that are relevant to them.
Unfortunately, these practices have yet to be implemented in B2B engagements. Why? Because its exponentially more difficult. In Enterprise B2B, the buying decision typically involves 8-10 different people in the Buying Team - each with different needs and questions. And, these different user personas are on separate buying journeys (e.g. different stages of awareness and consideration). In addition, B2B engagements span Digital and In-Person touches. To make matters worse, Paid Digital Media costs (e.g. Paid Search) are increasing every year, requiring more budget just to maintain current performance.
DigitalDemandGen was established to breakthrough these impediments. We are experts in applying the tools and techniques required to engage prospects and customers in "customer centric" two-way conversations along their entire journey. We take the lessons learned in B2C and apply them at scale in Enterprise conversations. We have demonstrated measurable results that show the dramatic improvements that are achievable when combining data science with customer signals and insights.
Our mission is to teach our clients how to minimize wasted efforts and get the dramatic results necessary to competitively succeed with limited budgets. We are passionate about fundamentally changing B2B Marketing and Sales engagements to drive quality Pipeline and predictable Revenue - that can accurately measured.