• Companies aligning persona-based content to stages of the buyer's journey saw a 45% increase in Sales Accepted Leads

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• Sellers who deliver different content to customers at different points on their journeys saw an up to 20% increase in customer leads, 10% growth in first-time customers, and an acceleration of as much as 20% in sales cycle

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• It takes an average of 10 marketing touches to move a B2B prospect along the buyer’s journey to a closed/won opportunity

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• In B2B, 60-70% of the buying process happens before they ever engage with a sales rep